Arizona State gymnast Izzy Redmond signs NIL deal with adidas

Izzy Redmond is more than an athlete.

More than the scores of his routines.

More than anything she does in the gym.

As a member of the upper class of Arizona State Gymnastics, Redmond is a team leader. But she’s also a leader outside of the gym. Redmond’s focus on social justice initiatives and sustainability has set it apart from adidas.

The brand, which is contracted as an official apparel supplier for ASU, has created a Name, Image and Likeness (NIL) endorsement that celebrates the 50th anniversary of Title IX. Redmond was chosen from 15 female student-athletes as the first group of signatories and will be featured in brand marketing campaigns.

Redmond and the other 14 athletes were part of an announcement in New York on July 26 that marked the start of adidas’ NIL opportunities.

“Many of us have been in the same mindset that we want to bring about change and we want to make a difference, so share their stories of how they started their own initiatives and organizations within their own schools and programs has been really cool,” Redmond said.

Now entering her senior year at ASU, Redmond has used her athletic platform for a variety of causes close to her.

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The Diversity Advocate

Spurred on by the 2020 societal changes surrounding the pandemic and the murder of George Floyd, Redmond, who had just completed her freshman year at ASU, wanted to do more with her opportunities as a student-athlete.

“These are things that have really made me want to have a voice and be part of the conversation. It’s always been something I’ve been passionate about, but haven’t talked about so much,” said Redmond.

Since joining ASU in the fall of 2019, Redmond has seen a greater awareness within the gymnastics community in terms of working to foster a culture of diversity and inclusion over the past few years. More conversations are happening, along with gymnasts joining committees that promote inclusion.

ASU gymnast Izzy Redmond, left, office student development coach Markisha Farrier, center, and gymnast Juliette Boyer, right, traveled to Alabama in mid-July for a trip educational centered on the civil rights movement.

Shortly after that pivotal summer of 2020, Redmond worked with several ASU student-athletes to form the Black Student-Athlete Association. Redmond is now president of the association.

“ASU has given me many opportunities with the Black Student-Athlete Association and the alliance journey to put myself in those spaces and really connect. I think that was a big push to really inspire me to use my platform and my voice,” Redmond said.

The formation of the group also led to other changes within the university, including the addition of Diversity, Equity and Inclusion Officers to push for inclusion within the university. administration. The inclusion efforts also extended to the Pac-12 Conference.

Redmond, along with teammate Juliette Boyer and office student development coach Markisha Farrier, traveled to Alabama this summer for an educational trip centered on the civil rights movement. The trip in mid-July was part of a series of educational events offered to student-athletes, staff and coaches at all Pac-12, ACC and Big 10 institutions.

“It was absolutely fantastic. Super monumental and pretty life changing to be in these spaces where all these historical events happened, to be in the church where Martin Luther King Jr. gave his speeches, to walk on the Edmund Pettus Bridge (at Selma), it was very emotional, but at the same time, it was so inspiring,” Redmond said.

But Redmond’s passions don’t stop at social justice. She is a passionate conservationist and is studying conservation and biology to prepare for a career in marine biology.

The environmentalist

From a young age, Redmond knew she wanted to do something to protect the ocean. Growing up in Michigan, a state surrounded by vast expanses of fresh water, her life revolved around water.

Conservation and environmental science classes in high school inspired Redmond to pursue a career in science. More importantly, documentaries like Blue Planet opened his eyes to the trash dumped in the oceans. She wanted to do everything to protect the planet, starting with the oceans.

It wasn’t just the attractive draw of a partnership with a major sportswear company that attracted her. It was also the aspect of adidas committing to reducing plastic waste in the oceans, as seen in its past partnership with Parley for the Oceans, an environmental organization. .

“That was another point where they were like, ‘we feel like you’ll align with our brand and our values.’ I want to do marine biology in the future and that’s my next goal, like getting plastic out of the ocean, it’s something close to my heart and something I obviously want to be involved in” , Redmond said.

The teammate

Redmond has been part of the growing success of ASU’s gymnastics program that includes winning a share of the Pac-12 regular season title for the first time ever.

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ASU has improved in competition, but it has also seen athletes find their voice. Part of this stems from advice from the upper classes, as Redmond learned the most from them when she was a freshman.

“I tried to be that person for the upcoming classes and just tried to involve them as much as possible and encourage them to be part of those clubs and organizations. We have a lot of gymnasts this year working on ASU committees, so it was really cool to see them grow as well,” Redmond said.

ASU gymnasts Izzy Redmond and Juliette Boyer represented ASU on the educational trip to Alabama which included student-athletes, staff and coaches from all Pac-12, ACC and Big 10 institutions.

Gymnasts are starting to see more and more opportunities to use their platforms as the sport increases in popularity. The numbers have been in the gymnasts’ favor, especially since this year marked a turning point for NCAA gymnastics.

The national championship aired on ABC and averaged 922,000 viewers, making it the most-watched college gymnastics meet never on ESPN networks. Viewership was up 11% from the previous year, according to ESPN.

“It elevates our platform as gymnasts, and then making waves and bringing the issues to a wider audience has been the biggest change I’ve seen,” Redmond said.

As the sport continues to grow and provide more opportunities for gymnasts outdoors, Redmond is happy to have been able to do more than just her sport over the years.

If she could go back in time, she would say to herself, “Always be true to yourself and know that your voice has value. Be ready to rock and roll, don’t be afraid to make these changes. It’s something I’ve learned a lot over the years and it’s been very useful to me.

Contact the reporter at [email protected] or 602-647-4122. Follow her on Twitter @jennarortiz.

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